20 - 22 MAY 2025 | 3 PM - 9 PM

RFECC, Riyadh, Saudi Arabia

Why Visit

Seize the opportunity to participate in and shape the future of an ever-evolving market

Discover the forefront of innovation for your entertainment and amusement business at the Saudi Entertainment and Amusement (SEA) Expo, the premier trade event exclusively crafted for this ambitious industry. Stay ahead of the curve in this fiercely competitive market by exploring the newest trends and ensuring your facility or venue remains a crowd magnet.

What's in it for you?

Connect

with 100s of international and local brands coming from 40+ countries showcasing new and innovative products

Gain

valuable insights into the current and future trends of the attraction industry through the free 3-day summit

Source

state-of-the-art products and solutions that will help in creating exciting and memorable customer experiences

RUB SHOULDERS WITH THE INDUSTRY GIANTS

RUB SHOULDERS WITH THE INDUSTRY GIANTS

A diverse array of offerings await you at SEA Expo. Explore an eclectic mix of products, services, and innovative solutions while seizing the chance to forge valuable connections and enrich your knowledge through immersive learning experiences. Whether you’re a seasoned professional or a budding enthusiast in the Middle East amusement and entertainment industry, attending SEA Expo is your gateway to unparalleled opportunities for growth and success.

  • Contractors and Consultants
  • Food and Beverage Managers
  • Malls and Retail Managers
  • Investors and Entrepreneurs
  • Municipal and local authorities
  • Opera houses, theatres, and cinemas
  • Owners, Managers, Operators from all formats of family entertainment, leisure and tourists’ attractions including parks, museums, aquariums, zoos, hotels etc
  • Supplier of Products and Services

SEA Expo visitors represents represent the following business sectors

Connect with 100s of international and local brands

With hundreds of manufacturers, distributors and service-providers bringing case-study integrations from within the region and beyond, this is the biggest and most relevant showcase for the country’s leisure, tourism and entertainment sectors, bar none. Gain a front row seat to innovations from all those contributing to the Kingdom’s Vision of emerging as a global tourism powerhouse and a model for sustainable attractions and amusements worldwide.

WHAT THE

What they say

SEA is the region's event industry highlights—this year’s best in size, scale, and visitors. They've become the must-attend annual events for industry professionals!

Matt Richman

Matt Richman

VP Global Projects, TAIT (Summit Speaker)

SEA is an impactful expo, uniting industry leaders from entertainment under one roof! It’s a great chance to connect, network & bring new ideas to Saudi Arabia!

Nizar Fakhoury

Nizar Fakhoury

Executive Director, Royal Commission AlUla (Summit Speaker)