20 - 22 MAY 2025 | 3 PM - 9 PM

RFECC, Riyadh, Saudi Arabia

Get ready to dive into a world of endless possibilities

Get ready to dive into a world of endless possibilities

The Saudi Entertainment and Amusement (SEA) Expo brings together professionals from the world of entertainment and attraction under one roof, creating a unique global experience for like-minded individuals to connect. By collaborating, we can effectively address real-industry challenges and devise actionable solutions, ultimately sparking inspiration.

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20,000 +

Visitors

500 +

Exhibitors

100 +

Speakers

2

Summits

2024 Highlights

Bringing together an industry of

RIDES

RIDES

WATER-RELATED EQUIPMENT & SUPPLIES

WATER-RELATED EQUIPMENT & SUPPLIES

FACILITY, GROUNDS & PARTICIPATORY EQUIPMENT

FACILITY, GROUNDS & PARTICIPATORY EQUIPMENT

GAMES & DEVICES

GAMES & DEVICES

FAMILY ENTERTAINMENT & AMUSEMENT FACILITIES

FAMILY ENTERTAINMENT & AMUSEMENT FACILITIES

SECURITY EQUIPMENT & SAFETY

SECURITY EQUIPMENT & SAFETY

CONSULTANCY

CONSULTANCY

FOOD & BEVERAGE

FOOD & BEVERAGE

RIDES

From thrilling roller coasters to interactive simulators, explore cutting-edge ride innovations redefining leisure attractions in the Middle East. Discover solutions tailored to create unforgettable experiences for theme parks and entertainment venues.

RIDES

WATER-RELATED EQUIPMENT & SUPPLIES

Dive into the future of aquatic fun with advanced water park systems, pool solutions, and eco-friendly supplies designed for the Middle East's top leisure destinations. Perfect for creating splashes of excitement year-round!

WATER-RELATED EQUIPMENT & SUPPLIES

FACILITY, GROUNDS & PARTICIPATORY EQUIPMENT

Elevate your venues with state-of-the-art equipment for maintaining pristine facilities and engaging guests in active, participatory fun. Essential tools to keep the region’s entertainment spaces a step ahead.

FACILITY, GROUNDS & PARTICIPATORY EQUIPMENT

GAMES & DEVICES

From AR-enhanced arcade games to classic machines, discover gaming innovations that captivate and engage audiences of all ages, driving foot traffic and boosting revenue.

GAMES & DEVICES

FAMILY ENTERTAINMENT & AMUSEMENT FACILITIES

Bring families together with imaginative indoor and outdoor solutions, from soft play areas to interactive experiences, designed to cater to the Middle East’s demand for premium family-friendly venues.

FAMILY ENTERTAINMENT & AMUSEMENT FACILITIES

SECURITY EQUIPMENT & SAFETY

Prioritise guest safety with cutting-edge surveillance systems, crowd management tools, access controls, and safety equipment designed for seamless integration into entertainment and leisure venues in the region.

SECURITY EQUIPMENT & SAFETY

CONSULTANCY

Partner with leading experts to craft bespoke strategies for maximising guest engagement, operational efficiency, and ROI, to maximise the potential of your entertainment business.

CONSULTANCY

FOOD & BEVERAGE

Indulge in culinary innovations that elevate the guest experience, from grab-and-go concepts to fine dining, tailored to complement the region's vibrant entertainment destinations.

FOOD & BEVERAGE

2024 Highlights

Capitalise on the world's fastest growing entertainment destination

Showcase your products, services and technology to serious buyers involved in the development of Saudi Arabia's entertainment and leisure market worth over USD 64 billion. Saudi Entertainment and Amusement (SEA Expo 2024 will give you the opportunity to establish new connections and branch into the thriving Saudi Arabian market.

Why Exhibit

Get direct access to the right buyers in a thriving market

SEA Expo gives you the opportunity to meet thousands of buyers and investors within the Saudi Arabian entertainment and leisure sector. These face-to-face meetings will help you establish business relationships that can be nurtured into business partnerships.

Enquire to Exhibit

Get ready to dive into the
world of endless possibilities

Two Column

Get ready to dive into the
world of endless possibilities

Running for over 5 years in Riyadh, the heart of Saudi Arabia, SEA Expo is a truly global event that showcases the latest and greatest innovations for the development of this thriving market, all under one roof. We have created an event where everything has its space, giving you the opportunity to establish new connections and take your business to new heights whilst making your mark in the entertainment industry.

Connect with top buyers and innovators across the Middle East and Africa, driving collaboration and shaping the future of leisure.

Enquire to Exhibit

Our 2024
experience

82%

of exhibitors forge key industry connections

87%

of visitors are ready to attend next year

84%

find the event surpassed expectations

2024
Speakers

Majed M. Aleid

Monira Alsabah

Mohamed Attia

Damien Latham

Shifa Yusuff Ali

CEO

IdeaCrate Edutainment Company

Oliver Wood

Senior Director - Destination Development

Red Sea Global

Alex Schrott

Global Head of Waterparks &Amusement Rides

TUV SUD ME

View all
Speakers

VIEW ALL SPEAKERS

2024 Advisory
Board Members

Milton Dsouza

Vice President - Parks

Sela

Alwalid Albaltan

Chief Executive Officer

Rafeeh Entertainment Group

Nizar Fakhoury

Executive Director- Destination Development

Royal Commission for AlUla

Neil Dwyer

Hind Galadari

Head - Attractions & Ticketing Operations

Expo City Dubai

Olivia Wyrick

Senior Director, Operations & Aquatics

Qiddiya

Doug Stagner

Executive Director- Attractions

Saudi Entertainment Ventures (SEVEN)

View all
Advisory Board Members

VIEW ALL SPEAKERS

Discover Saudi Arabia's Entertainment Future: 2024 Industry Report.

DOWNLOAD INDUSTRY REPORT

Ready to get
involved

Book a Stand

Book a Stand

Book a stand

Why Visit

Why Visit

Why Visit

Visitor Sign up

Visitor Sign up

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The SEA Summit

The SEA Summit

WHAT THEY SAY

What they say

SEA is the region's event industry highlights—this year’s best in size, scale, and visitors. They've become the must-attend annual events for industry professionals!

Matt Richman

Matt Richman

VP Global Projects, TAIT (Summit Speaker)

SEA is an impactful expo, uniting industry leaders from entertainment under one roof! It’s a great chance to connect, network & bring new ideas to Saudi Arabia!

Nizar Fakhoury

Nizar Fakhoury

Executive Director, Royal Commission AlUla (Summit Speaker)

It's packed & we're exceptionally busy! To showcase your brand, you must be at SEA Expo in KSA. Last year was successful & this year too. We can't wait to be back next year!

Adham Badawy

Adham Badawy

GM Entertainment Develop, Al Othaim – Exhibitor at SEA

We are very happy to be here, it's our 5th time exhibiting at SEA EXPO and for us it’s the premier show in KSA; we made great contracts and connections, having great potentials!

Robert Cirjak

Brand Ambassador - Wibit – Exhibitor at SEA

It’s a great experience! It's an interesting show where you can see growth. We are happy to be part of the biggest entertainment and amusement show in the region!

Eric Carangey

Eric Carangey

Managing Director of Legacy – Exhibitor at SEA

Sea Expo 2024
Sponsors

Registration and Lanyard Sponsor
Strategic Partner
Supporting Partner

Sea Expo 2024
Media Partners

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